Too Many Leads with Tarasa Hurley

Show Notes

Tarasa Hurley

Over the past few years, Tarasa Hurley has become licensed, a real estate agent, a team leader, and a co-owner of an independent brokerage. One key to this progress is a problem many people would love to have: too many leads!

Hear the story of tearing down the team’s first iteration and rebuilding. Learn how speed, flexibility, and control over online leads and tech stack drove the move into an independent brokerage. Get tips for recruiting agents and creating closings from the same sales methodology.

In this conversation, which was recorded in person at Unlock at The Cosmopolitan of Las Vegas, you’ll get lessons from her experience step by step.

Watch or listen to this conversation with Tarasa for insights into:

The most important quality of an entrepreneur
A 5x overperformance on her first-year goal as an agent
Her first 5 hires as she started building the team - and the vital role her husband plays
3 key pieces of her tech stack
Why building or buying into an independent brokerage was the next right step - and how she pursued it
How her team fits into the brokerage model
How and why she dismantled the entire team and started again
Her primary value proposition as she fires up recruiting and onboarding for the brokerage
The role of the Follow Up Boss Success Community Mod Squad in her learning and growth
Why deep discovery is critical to feature-benefit selling
How she’s setting up for scale in 2025
Which agents are right for the brokerage and which agents are right for the leads team

At the end, learn about a powerful partnership, a tiny car, and a crafting room.