Kendall Bonner on Brokers Embracing Teams [FUBCON Session]
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31 min
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Show Notes
Kendall Bonner
In this FUBCON Session of Real Estate Team OS, Kendall Bonner shares her journey from attorney, to successful listing agent, to franchise broker/owner, to team leader.
Within her team, she seeks to help two underserved communities within the real estate industry through training rather than mentorship.
Within this conversation, she explains why and how more brokers can embrace teams.
Watch or listen to this session for insights into:
The path to creating more repeatability, scalability, and predictability in the business
The “fun and horrible” implementation of the EOS system after reading Gino Wickman’s Traction
How serving as an attorney benefitted her as a listing agent, with scripts, and with questions
The motivation to start a franchise brokerage, then start a team, then live in both worlds before selling the franchise
Starting the team by starting recruiting
The most powerful tool in negotiation that “works every time”
Serving two underserved communities in real estate as a team leader (newer agents and agents without large spheres of influence)
Why “teams are the future”
The problem with the “mentorship” myth and what agents really need instead
What their onboarding process looks like and why it’s structured that way
Why and how more broker/owners should embrace teams for the benefit of the entire industry
A bit about books in general
At the end, she shares a cheapskate habit she picked up as a kid that she still practices today (tease: it involves ketchup packets).
