Omnichannel Marketing with Max Bolanos

Max Bolanos

[Episode 7 of the Inside Whissel Realty series on Real Estate Team OS]

New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team’s new Director of Marketing.

Learn how Max developed a strategic, structured approach to omnichannel marketing and how the #1 team in San Deigo and a top team in the US and in eXp Realty globally will benefit from this experience.

Watch or listen to this Inside Whissel Realty episode with Max for insights into:

• The benefits of pressure and intensity
• How a memorable ad campaign (and a less-than-desirable letter grade) launched his marketing career
• A definition and example of an omnichannel marketing campaign
• The challenges of marketing attribution, especially in real estate
• How he joined Whissel Realty Group and what the plan was for his first 30, 60, and 90 days
• The power of a creative brief and intake form for new listings
• A valuable change to your project management process
• Honoring different creative visions
• Balancing marketing and branding
• Getting more out of in-person events
• Leveraging the ACE team (Agent Concierge Experience)

At the end, learn about a diverse, healthy, structured, and aligned team.

Watch this Inside Whissel Realty episode of Real Estate Team OS:

Listen to this Inside Whissel Realty episode of Real Estate Team OS:

Click to hear from two branding and marketing leaders about balancing agent, team, brokerage, and franchise brands!
→ Nick Mallory at FUBCON 2023
→ Buck Wise at FUBCON 2023

Max Bolanos:
→ https://www.linkedin.com/in/maxbolanos/
→ https://www.instagram.com/thewhisselway
→ https://thewhisselway.com

Real Estate Team OS:
→ https://www.realestateteamos.com
‍→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/