Lead Quality vs Lead Quantity with Lauren Bowen

Show Notes

Lauren Bowen

From being one of the first four real estate agents of a new real estate company to serving as Chief Operating Officer of a +1,000-member organization, Lauren Bowen has experienced, learned, and achieved more than most in the industry over the past decade … all with boldness and kindness.

We opened 2024 with Lauren as our first guest. Now we’re opening 2025 with her return!

Last year she shared the path from 1 to 16 different lead sources. This year she shares how they vet, distribute, and increase conversion on 24 different lead sources!

Among the MANY helpful things she openly shares with you in this conversation: how they discovered that 56% of leads closed with the second Robert Slack agent they talked to - and what they did about it.

We recorded this conversation in person at Unlock 2024 at The Cosmopolitan of Las Vegas.

Watch or listen to this episode with Lauren Bowen for insights into:

The obvious and non-obvious benefits of grace
The growth of Robert Slack from one office and four agents to more than 800 agents in multiple offices in five states
The agent count to start investing in agent onboarding and training
How they built their corporate staff of 20 people to support about 1,000 team members, including role and recruiting tips
What it takes to run the organization as a family
Why teams shouldn’t get above 50 agents (35 is the recommended limit)
Lessons learned from managing 24 lead sources, including putting agents on two lead sources max (down from five or six)
Three things they did to double lead conversion on some of their sources
The three roles that fulfill her vision of “making agents’ lives easier”
Specific ways they task their ISA team, including an automation to help ISAs “revive the leads”
Insights into tracking lead conversion by source, reviewing your lead sources monthly, balancing lead quality and quantity, and vetting new lead sources
A bittersweet change since her appearance on Episode 11 to open 2024

At the end, Lauren talks baseball, building over buying, and being bouyant. She also shares tips for balancing your commitments to real estate conferences.