Building Your Tech Stack for Scale with Julia O’Buckley
33 min
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Show Notes
Julia O'Buckley
Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Julia O’Buckley, Operations Manager with The Laughton Team in Phoenix, Arizona.
To the operations role, Julia brought experience as a real estate agent and as a transaction coordinator. She helps run the ISA team, the TC team, database management, and a tech stack that puts their 200+ agents in the best position to win.
Learn how they uncover problems and opportunities, vet potential tech solutions, and roll it out into the organization - including the keys to agent buy-in and adoption. Specifically, she shares the story of switching CRMs from concept to implementation.
Hear references to Follow Up Boss, Bara Agency, Sisu, BrokerMint, Ylopo, Grow.com, Curaytor, and other tools used by this top team.
Watch or listen for Julia’s insights into:
- What the Operations Manager role includes and how she brings it to life
- Matching transaction coordinators and agents for better customer experience, including the file per TC ratio they shoot for
- The state of their tech stack, why 2023 was the year to switch CRMs, why Follow Up Boss was the choice, and how they got everyone on board
- How Ylopo and Sisu have benefitted The Laughton Team
- Specific tips to increase agent adoption, including trust, value, communication, and training
- How the team has invested in her as a person and as a professional
At the end, learn how working with your hands can quiet down your mind.
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