Providing Your Business in a Box with Kristina Salcido

Show Notes

Kristina Salcido

Owned and led by Kristina and Kiki Salcido, K2 Omni Group is based in Albuquerque, but they’ve expanded to Boston and Dallas. How? By finding the right business partners and providing their “business in a box.”

In order to do that, you need a standardized team structure and refund, centralized systems. Go inside their operating system, which is under constant improvement, and learn how they fix things even when they’re not broken.

Kristina shares the story of joining a RE/MAX office, partnering on an independent brokerage, opening their own teamerage, then shifting it to a hybrid model that allows agents to transition from independent to team for 6 months at a time.

She also shares the key people, processes, and technologies behind the business that she and her husband Kiki have built - including where they found some of their most valuable people.

Watch or listen to this episode for insights into:

Why “if it’s not broken, don’t fix it” isn’t a winning approach
The path from joining a RE/MAX office, to partnering on an independent brokerage, to opening their own teamerage, to shifting it to a hybrid model
The differences for agents of joining the team or going solo in their brokerage, including the ability to switch between them for 6 months at a time
The rigor of team agents, including the training and minimum standards required
Why and how she left sales production
Why and how they expanded to Dallas and Boston, including a story of failure and a fundamental caution for others
The key elements of their tech stack
The key roles on their staff, including Operations Manager, Sales Director, four TCs, and eight Concierge specialists and how they found some of them
The process for constant improvement

At the end, learn about dancers turned agents, an animal farm, and the Big Bang Theory.