Three Pillars of Content Strategy with Bryan Koci

Show Notes

Bryan Koci

[Episode 6 in the Inside Whissel Realty series on Real Estate Team OS]

Besides Kyle Whissel, CEO and Team Leader of Whissel Realty Group brokered by eXp Realty in San Diego, very few people have been on this team’s journey longer than Media Manager Bryan Koci. How long? Nearly a decade!

In this conversation, Bryan brings you the strategies and tactics behind their agent-facing content like the Media Mayor Mastermind and The Whissel Way podcast, as well as their consumer-facing content for the top, middle, and bottom of the sales funnel.

You’ll also learn how the media team serves agents, how and why to balance “low production” (iPhone) with “high production” (studio), why they have multiple YouTube channels, Instagram handles, and Facebook pages and groups (and why you might, too), and how all of this evolved over the past decade.

Watch or listen to this Inside Whissel Realty episode with Bryan Koci for insights into:

The modular studio he built that we recorded the series in
How the structure provided by EOS took the team “to the next level”
How the evolution of the company and the media team introduced him to the challenges and questions that every team leader faces
The importance of balancing “high production” and “low production” of your video content - and the role of each in helping your business
The three pillars of their content strategy - agent-facing, mid- to bottom-of-funnel consumer-facing, and top-of-funnel consumer-facing
Specific distribution tips for Facebook and YouTube all under the theme of “separate channels for separate audiences”
How and why to bring Collaborators into your Instagram content
Doing things because it’s right or good, not just because of the ROI

At the end, learn about camera gear that never gets used, shared Netflix logins, and boxes of cords and cables.