[Techtember] Planning Your Real Estate Tech Stack with Lee Adkins

Show Notes

Lee Adkins

Real estate agent.

Operations leader for a real estate team.

Partner in a real estate brokerage.

Real estate tech consultant.

These are just a few of the roles Lee Adkins has played and seats he’s been in over the past couple of decades in the industry.

He’s the Co-Founder and Chief Partnership Officer of Amplified Solutions, a team that designs, implements, and manages your team’s Follow Up Boss leads and systems.

We invited him into this Techtember episode to help you assess and audit your real estate tech in general and your real estate CRM in particular.

And many of the insights are simpler and more analog than you’d expect.

Watch or listen to this Techtember episode to learn:

The fundamental and often overlooked importance of a plan
How he went from touring musician in a band to real estate tech consultant
The two most common problems he encounters when assessing the tech stack of a team or brokerage (with a nod to the “I didn’t know it could do that” problem)
Specific questions to help you find and implement new tech effectively
Using a pencil and a piece of paper for your business plan, operations manual, or tech stack
Why to click through all the Admin tabs of your CRM
Setting, forgetting, and benefitting from the Follow Up Boss pixel
Why to set all your reporting to the same time frame
Knowing who to talk to, getting to Smart List Zero, then getting out to connect with people and earn commissions
Where to get hours of in-account, on-screen, show-and-tell training on Follow Up Boss

At the end, learn how a rock band is like a real estate team, how fast $9.95/month racks up, and how to help your team unplug.